RankBrain is a machine learning system that helps Google sort their search results.That might sound complicated, but it isn’t.RankBrain simply measures how users interact with the search results…
…and ranks them accordingly.
For example, let’s say you search for “cold brew coffee” in GoogleAnd when you get there…wow! It’s the best darn article about coffee you’ve ever read. So you devour every word.RankBrain is going to take note…and likely give that #4 result a rankings boost.
On the other hand, let’s say that you do the same search. But this time, you click on the #1 result without even looking.But the content is TERRIBLE. So you bounce from the page after a few seconds. And you click on the #4 result to find something about coffee that’s actually worth reading.
RankBrain will also notice this. And if enough people quickly bounce from that result, Google will boot it from the #1 spot.
As you can see, RankBrain focuses on two things:
1. How long someone spends on your page (Dwell Time)
2. The percentage of people that click on your result (Click Through Rate)
3. Consider The Value Table
- Free content
- Paid SEO Audit for $200
- SEO Implementations from road map for $750 and up
- Facebook SEO Groups
- Youtube Subscribers
- Email Subscribers
- Black Hat SEO Forums
4. Build Funnels To Online Assets
- Youtube Subscribers
- Facebook Groups
- Podcast Subscribers
- Email Subscibers
- Facebook Likes
- Etc.
- Be able to re market our brand, blog posts, and products.
- Sell said visitors up the value ladder in case they don’t initially opt in from one of our initial funnels.
- Have traffic that we can control. AKA: ASSETS!!!
5. Review Generation Through Content
Let’s break each of these down.
The value table consists of multiple value ladders.
Here is another poor illustration of the said table:
[image]
I know what you’re thinking…
…Chase this is just a stupid table.
Well yes, it is.
But it's not like every table.
This table helps you keep your business afloat.
Think of it this way, you have your first value ladder where you offer the following:
You’re making money, time to celebrate right?
WRONG!
What you have right now is a liability.
You have a 1 legged table.
What happens if your one leg breaks in the unforeseeable event that SEO dies.
WELL YOU’RE OUT OF LUCK
That’s why it’s important to create separate assets so that if one value ladder breaks, you'll have other legs to hold that table up.
The more ladders you have (or legs for your table) you can cross promote these different assets ladders and have them feed each other.
…Make sense?
Here are a few assets that i'm currently leveraging:
Just kidding about that last one.
So you like the assets idea, but you don't know how to build said assets?
I got you.
That's what this SEO tip is specifically devoted to.
Don’t be like most people who only “kill 2 birds with one stone” in the SEO industry.
You want to drive your traffic not only up your value ladders but also into your other free assets along the way.
These assets can include:
The idea is to not let your traffic hit your page and leave never to return again like some scene out of a bad romance movie.
Here's the point:
We want to funnel our visitors to multiple channels to accomplish the following:
If you use something like a content upgrade you can grab emails and funnel people to a specific channel at the same time.
If you want to know how I set these things up I have a tutorial for how I do it in my paid course.
Why is it that more businesses don't have reviews?
I think most marketers and business owners try to generate reviews with manual outreach to past clients who likely don’t care about leaving reviews.
Why?
Because they already paid!
I’m going to show you how I’ve been able to achieve almost 200 reviews in several months.